Steelbird to launch 200 exclusive stores across India
By VJ Media Bureau |
Vjmedia Works | 3 | May 30, 2013
The leading manufacturer of helmets has recently opened its first exclusive outlet in Kanpur, UP which will house the brand's range of riding gear.
Steelbird Hi-Tech India Ltd, India's largest ISI helmet brand having technical collaboration with BIEFFE- World's Number One in Helmets, has set up its first exclusive retail outlet to sell world famous helmets and side boxes in Kanpur as part of their retail expansion. According to the company, the concepts of an exclusive outlet where a motorcycle rider can choose his riding gear, is a relatively new concept in India. Steelbird has set up this outlet in North India, due to the overwhelming demand of Steelbird products in this part of the country.
Sharing the vision behind this move of Steelbird Helmets, Shailendra Jain - Head Sales & Marketing says, "Indian two wheeler industries have maximum share of motorcycles, creating a huge market for biking gears. However, the riders have hardly any choice if they wish to buy authentic branded and international quality riding gear. By opening exclusive retail outlets, we are certainly bridging this huge gap and also educating people to go for qualitative products as every single product we are offering will help the riders to drive safely with style.â€
At this outlet people will be able to feel the unique buying experience with a combination of technical knowhow through the experts at the showrooms to educate the people on the products and their functionalities. This exclusive outlet would enable people to go through the whole product range of the brand as these stores are positioned as a single window solution, where customers can choose from the portfolio.