Store Trek - a tool to decode the shopper behaviour.
By VJ Media Bureau | Vjmedia Works | February 08, 2013
The product was developed following a robust study with academic rigor, shopper research analytics and practical application.
Ogilvy Action, (IIM-A), TNS, KiE Square together launched their new shopper marketing tool'Store Trek' to discover how the Indian shopper behaviour has changed in India. Store Trek offers in-depth analysis about the customers' behaviour in a shopping environment, for instance it can give you the answer for exactly how many male shoppers in the age group of 21-30 would smell the soap before buying. This sort of analysis can be done according to category, gender, age, location, type of store and time of shopping (day of week and hour of day). Store trek makes all this information available at the click of a few buttons and on a single-page screen.