Styletag.com to also reach tier II & III audience

Sanjay and Yashodhara Shroff, the promoters of ffolio, one of the first multi-designer retail stores in India recently launched Styletag, an online fashion portal. Styletag is positioned uniquely between pure designer wear portals where volumes are very small and branded players , where margins are very small. Through a rigorous curation process, Styletag aggregates and offers to its customers unique merchandise assortment that is not mass produced, hence maintaining exclusivity.
Styletags' target audience is mass-affluent, where the fashion portal has reached out to all the metros and mini-metros including Tier II and III cities as they believe it is required to be seen in places where people don't have access to multiple designers and fresh design sensibilities.
A pioneer in the Indian fashion industry, ffolio has, over the years, etched a niche and carved a unique identity for itself in the luxury retail industry and is a name to reckon with today. With the same genealogy, ffolio has been synonymous with some of the finest couturiers and craftsmen from the sub-continent, including Rohit Bal, Manish Arora, JJ Valaya, Rina Dhaka, AnamikaKhanna, Tarun Tahiliani, Raghavendra Rathore and many more, a legend that Styletag.com is endeavouring to carry forward.
In terms of future plans, the focus will be to grow Styletag hereafter while maintaining ffolio's independent brand identity as well.