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Suguna Foods enters masala market

By Marthy Barmejo | Vjmedia Works | January 24, 2014

Poultry and food products major Suguna Foods Ltd has entered the masala market by launching five variants of masala.

Poultry and food products major Suguna Foods Ltd has entered the masala market by launching five varients of masala under the brand 'Mother's Delight', as a part of the company's strategy to focus on growth from its food business. It launched five variants of masala - Chicken Masala, Chicken 65 Masala, Chicken Lollipop Masala, Chili Chicken Masala and Egg curry Masala - and plans are to sell it through modern trade and neighbourhood stores in Southand its own chain of modern retail outlets under the brand Suguna Daily Fresh. These are priced at Rs 25 while a special variant is priced at Rs 30, it said.
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