Sunar launches its first plush jewellery store in Delhi
Vjmedia Works | September 07, 2015
With beautiful display of exquisite diamond and polki ornaments in their carved enclosures and the signature pieces displayed in intricately engraved display towers, each section at Sunar has been carefully exhibited so that they speak for themselves.
Speaking about the launch of the new store, Praveen Goel, Director, Sunar, explained, "Sunar store is a true representation of our products and philosophy through our visual merchandising. According to us visual merchandising is an important parameter that helps in the growth of the business, and therefore we pay utmost attention to detail while planning our store dÃ©cor and jewellery display. So whether it is our beautiful display of exquisite diamond and polki ornaments in their carved enclosures, or the signature pieces displayed in intricately engraved display towers, each section at Sunar has been carefully exhibited so that they speak for themselves under the watchful eyes of our customers. And, everyone wants to possess the grandly displayed jewellery, which fortunately is how we have showcased most of our spectacular ornaments.â€
Going forward, the brand is planning to open its second store this month at the designers' hub One Style Mile at Mehrauli. The store, overlooking the fabled Qutab Minar will focus on exclusive store design and will act as a one-stop-shop for exclusive and premium bridal jewellery. Talking on the new store, Goel commented, "We will especially target an exclusive bridal clientele. We also plan to enter two tier cities in the near future as we feel that these cities have great capacity and a hitherto untapped and unexplored potential, which can do with the services of an exquisite jewellery designer like us.â€
The new store plans to sell single-piece designer jewellery that will have lot of value-addition to it as customers will be taken through the process on how the designer ideated that particular piece of jewellery.