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Tata Motors to further expand its retail dealership network in East

By Nabamita Chatterjee | September 23, 2017

By the end of this fiscal Tata Motors will add another 20-25 retail sales outlet in the east zone.

Tata Motors is on an expansion mode, with focus on increasing its retail sales outlets in the eastern region. The company has got 25 retail sales outlets in West Bengal along with 27 service outlets which help them to cater this entire state. Kolkata being one of the most important cities of the region, the company has their presence with 7 sales outlets and 10 service workshops. In East, which is a very significant market for Tata Motors, the company has around 110 sales outlets and 135 service outlets to cater to this market and the company is looking for more expansion by this fiscal. 

Reetesh Vashist, Zonal Manager – East, Passenger Vehicle Business Unit, Tata Motors Ltd. shares with Retail4Growth, “Our retail dealership expansion is an on-going process and every year we identify different markets which are growing and where our presence is not there we try to open our retail sales units. Primarily in eastern region, the tier II and III cities are growing in a very fast manner and thus we will expand in those areas. These semi urban or rural markets of east is growing on an average of 35% over the last year and the metros are growing around 50-52%, so we are really very optimistic about the potentials of these cities and towns. On the basis of the disposal income of that area we have seen that products like Tata Tiago is getting a huge response from tier II and III cities whereas the premium products are getting more better response. In each and every sales outlet our focus is to give the best customer experience. In this zone we are rigorously expanding our network in the North East zone as well and we will continue with the process.”  

Tata Motors also recently announced its entry into the growing Compact SUV segment with the commercial launch of its new Gen-next lifestyle SUV, the Tata NEXON, and it will be on sale, across 650 Tata Motors authorized retail sales outlets in India.  

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