Tea Trove launches retail kiosk to tap loose tea market

The Tea Trove, a popular chain of tea cafés in Kolkata entered into the FMCG category recently and launched their'tea experience' format, in the form of a kiosk in City Centre 1 Mall, Salt Lake, where it will offer loose and blended teas to customers in various formats.
 
Rishav Kanoi - Founder & Director of The Tea Trove shared with Point-of-Purchase, "Coming from a family which has been in the tea business for ages, we always felt a lot more could be done with teas and wanted to try out more innovative offerings and make them available to a larger set of customers, especially youths whom we want to educate about the goodness of tea through our kiosks. So we are now planning to expand our presence across key cities and leveraging different formats like kiosks and carts, online platforms like Grofers and Amazon with whom we have recently tied up, and tea-bars at weddings, parties and corporate events.

After successfully turning around the family's tea gardens in north-east, Rishav had launched the two Tea Trove cafés at Deshapriya Park and Sarat Bose Road a few years back and has been successful in making them a hit amongst the Kolkatans with unique concoctions of teas and their delectable signature dishes.

On the shopper connective efforts Rishav shares, "To promote the brand effectively, we have designed this 8/8 innovative kiosk with our in-house team and our set of brand marketers will be further taking initiatives to educate the customers on the benefits of tea. The interesting tea wall featuring the different flavours and variants of blends also has small notes attached to each informing the customers about the USPs of each flavour. Our tea evangelists will be helping the customers to create their own blends.  So, one can now offer their own signature custom blended tea to their guests, instead of serving them the usual Darjeeling or Green Tea. It can be ordered not only from our kiosk but also from our app and our website, where we offer free home delivery. Our popular tea blends like Moroccan Mint, Citrus Lavender and Oriental Spice can also be ordered from Grofers and Amazon. We also have plans to expand with franchise model across the country and even for international market. And the best part, one can sample a cup for as less as Rs.20, as we want to address everyone who loves tea.”

"People are more health conscious these days, so we serve our hot liquor teas with sugar or Stevia (natural sweetener), and our cold tea variations include Iced Teas, Tonic, and Ice TEA via (Zero calorie Iced Teas), which are more preferred by the youngsters. Customers can also try our latest innovation that's taking the city by storm - The Tea Trove POPS (sorbet and gelato popsicles), which are handcrafted and made fresh daily with all-natural ingredients. Flavours like Strawberry-Basil Green Tea, Darjeeling Lemon Tea, Triple-Berry, Chocolate, Oreo, Paan, Spicy Mango Green Tea, and Tiramisu are most in demand”, says Shruti Kanoi - COO, The Tea Trove.