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Titan Group on an expansion spree in the East zone

By Nabamita Chatterjee | Vjmedia Works | September 01, 2016

The brand will add at least 4-5 more stores for Tanishq stores, 10-12 stores for World of Titan and 10-15 more for Titan Eyeplus.

The Titan Company Limited, which is continuously expanding across the country, is looking at increasing retail footprint in the east zone across all the formats. The company is looking at adding 20-25 more new stores within this financial year and this will include Titan Eyeplus, World of Titan, Fastrack and Tanishq Boutiques.

Rajeshwari Srinivasan, Regional Business Head and Associate Vice President - East, Titan Company Limited said, "We have further plans to go as upcountry as possible to reach to our target audience as the customers are constantly looking at products which are available in the immediate vicinity. So in the east region we want to be present in all the interior markets as well be in West Bengal, Bihar, Jharkhand, Chattisgarh etc. as the markets are getting bigger day by day. 
 
Talking on the growth of the tier II and tier III markets Srinivasan added, "They are doing extremely well as the people from these towns  and cities do have an increasing affinity towards the premium products be it jewellery, watches and such lifestyle products because they have lesser choice in their vicinity. So, if Titan as  a company reaches with a retail footprint there and runs it well with great customer service it naturally attracts consumers to wear such an old brand. East already contributes 20% of our entire turnover of the company and we are looking at tapping a larger footprint with a wider geography and we feel the density of population should match up to the retail penetration level. So, we will be expanding with both company owned-company operated as well as franchise based retail model to reach more buyers and getting closer to the audience. We will add at least 4-5 more stores for Tanishq in east which will be of larger formats, 10-12 stores for World of Titan and 10-15 more for Titan Eyeplus which will cover significant geographical expanse in the region.”

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