UMM to open two flagship stores next year

Present through MBO formats only, Italian fashion brand UMM will open two exclusive flagship stores in Pune and Bangalore next year. A fashion brand that takes its inspiration from the world of music and is a propagator of one of the biggest music phenomenon called UMM Circuit, currently has presence through 32 Central and 45 Brand Factory outlets across the country.

Sangeet Kishore, Brand Manager- India, UMM, explained, “Keeping our brand values in mind, we have decided that our brand needs special representation of merchandises and that may not happen in multi-brand format. Hence, we will only be consolidating our presence in existing MBOs while not expanding through the same channel any further. Having said that, I must mention that  there are exceptional and exclusive brand representation opportunity like we recently did at Central, Worldmark, Aerocity.” Depicting underground music as theme at Aerocity Central, UMM has nesting table in the shape of a DJ’s carry-all box and 4-way browser to display merchandise resonating the same theme.

“We chose Bangalore and Pune to start our exclusive brand outlets because these two cities have most of the crowds interested in our biggest event – UMM Circuit platform,” Kishore added.