“Understanding the new generation is the key to achieve consumer insights”: opines Sushmita Balasubramaniam at In-Store Asia
By Nabamita Chatterjee | February 23, 2018
In-Store Asia 2018, Day 2 on 23rd February at Bombay Exhibition Centre, commenced with an interesting session by Sushmita Balasubramaniam, Practice Head Kantar Shopper Insights talking about “New Age Consumer Insights”.
The day two of In-Store Asia 2018 on 23rd February at Bombay Exhibition Centre, commenced with an interesting session by Sushmita Balasubramaniam, Practice Head Kantar Shopper Insights talking about “New Age Consumer Insights”. She also released a research paper on Consumer Insights prepared by Kantar.
While discussing on the topic of Consumer Insights Sushmita talked about the generational cohorts who are segments defined in terms of the generation they belong.
In this regard she discussed about the four generations, who are – Millennials, Emerging Silvers, Gen X and Gen Z. While talking on the various generations she mentions that how they behave differently according to their age and mind set and how it effects on their shopping behavior.
