Unlimited opens its store at Elante Mall, Chandigarh

Unlimited, the value fashion brand from Arvind Lifestyle Brands, opened its second store in the North region at Elante Mall, Chandigarh. Located in the lower ground floor of the mall, the brand was required to present Unlimited for adults & Unlimited Kids in a separate space, where Unlimited adults takes up 5946 sq ft gross retail space while Unlimited kids' merchandise is spread across 1670 sq ft gross retail space. However, both the stores are conveniently placed opposite each other in the mall.

This is Unlimited's 56th store in the country, which was closely followed by the opening of another outlet in Vijayawada.

Speaking about the launch, Eshwar Chandra Mithun, National Head VM – Unlimited, mentioned that the brand's VM team managed to open this store very cost effectively.
"VM spent around Rs 180 per sft which includes store facade signage, cash counter background, hangers, in-store communication, VM collateral, generic cross merchandising props, mannequins, torso, store directory, utility signage, negative area treatments & pillar visuals." The fixtures cost came to around Rs 400 per sft with all new compact designed fixtures.