Vadilal opens artisanal gelato outlet
By VJ Media Bureau | Vjmedia Works | 1 | March 09, 2013
Over the next few years, the company plans to set up such niche artisanal gelato outlets in Mumbai, New Delhi and Bangalore.
Vadilal, the 100 years old ice cream maker, announced their foray into a new business by opening India's first artisanal gelato (Italian ice cream) outlet'melt in' in Ahmedabad. Aastha Gandhi, the great great grand-daughter of Vadilal Gandhi, has ventured out on her own to set up a new business for Vadilal Industries Limited. The in-house gelato lab at melt in has imported equipment from Italy. A French chef is roped in to design the kitchen, prepare the non-gelato menu and to train the outlet's in-house chefs. Commenting on this brand new venture of the company, Aastha Gandhi said, "Artisanal gelato or Italian ice cream is much more than low fat ice cream. With melt in, we will serve fresh gelatos made on a daily basis at the outlet itself and not at a factory. We will give Indian customers an unforgettable experience of having freshly made artisanal gelato in the original Italian style.â€
Strategically located in Ahmedabad, melt in would serve savouries like wraps, beverages and bakery items apart from artisanal gelato that would offer customers a different experience all together. Mr. Devanshu Gandhi, MD of Vadilal Industries Ltd said, "This will be a first-of-its-kind outlet in India to offer fresh and lab-made gelato in 12 different flavours. With a refreshing format and menu, we aim to largely target the youth and the premium market segment through this new venture. With specialised training from Italy and being young herself Aastha will gel well with the youth through her gelato venture.â€