Vajor targets 7 more stores, set for vertical growth
By Satarupa Chakraborty | December 11, 2018
The brand will have stores in Mumbai, NCR and Hyderabad and also enter new merchandise categories
Omni-channel apparel, lifestyle and accessories brand Vajor has said that it will add seven more stores to its retail chain within the next few months. The brand has also disclosed its plan of significant vertical expansion. Vajor, after their substantial stint as online retailer, embarked upon a brick-and-mortar journey early this year and today has 4 stores across Delhi, Pune, Chennai and Bangalore.
Talking more on the plan, Ena Bansal, Head – Marketing, shared with Retail4growth, “The locations that we have chosen for our upcoming store scaling are Mumbai, NCR and Hyderabad. Along with strategic store expansion, we are focusing immensely on vertical expansion. Within the first quarter of next fiscal, our customers will see Vajor making a debut in other merchandise categories and we are very excited about that.”
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