Viviana Mall engages shoppers to create eco-friendly Ganesha idols
By Nabamita Chatterjee | Vjmedia Works | September 07, 2017
With this initiative, the mall wanted to connect with the shoppers and also promote and encourage use of eco-friendly means and materials for Ganesh Chaturthi celebration.
To spread awareness and promote environment friendly Ganesha festival; Viviana Mall has arranged a workshop for all Ganesha devotees to visit and make Tree Ganesha idols with their own hands this Ganesh Chaturthi. The Tree Ganesha idol is made of special red soil, organic fertilizers, seeds and natural colour. After immersion, this unique idol will grow into a tree. Last year, Viviana Mall had organized a workshop for its visitors to come and make their own eco friendly Ganesha which garnered great response. Taking a step forward, the mall this time arranged a special workshop to assist its visitors in making Tree Ganesha on their own.
The excitement towards the Tree Ganesha making workshop was at its peak and people across all age who visited Viviana Mall on August 23, 2017 participated in the event. On this initiative, Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “We have always promoted environmental friendly means to celebrate Ganesha festival. Be it, Ganesha made of recycled papers or by using shaddoo soil, we have anchored and invited customers to be a part of the eco-friendly drive in our mall. This year we are moving ahead and showing customers how they can make their own Tree Ganesha who will stay with them longer than before in a form of a tree after visarjan.”
“The procedure is very simple but most of us are unaware because we didn’t try it earlier. We are giving everyone a chance to learn, make their own Tree Ganesha and pass on the technique to others in the society and fight against global warming,” she added further.