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Vodafone engages with the customers at the store during Raksha Bandhan

By Nabamita Chatterjee | Vjmedia Works | August 11, 2017

At Vodafone stores brothers and sisters recorded videos and clicked snaps, shared their special moments through social media.

Customers and siblings celebrated Raksha Bandhan at Vodafone stores in many cities of UP East. This year, Vodafone became part of this emotionally cherished bond between brothers and sisters through ‘Rakhi-Ek Atoot Connection’ with Vodafone SuperNet 4G -The Data Strong Network. Customers were given a platform at Vodafone Stores to tell the world about the loved memories of their relation, and gave siblings an opportunity to share their videos & snaps of the special moments spent together and get it posted on social media through Augmented Reality. Vodafone’s ‘Rakhi-Ek Atoot Connection’ initiative was conducted at Vodafone stores in UP East starting from August 3rd and continued till 14th August, 2017.

Under this initiative Vodafone UP East is running a contest in which video with maximum likes will get a chance to win a Smartphone. The contest will last till 14th August 2017.

Nipun Sharma, Business Head-UP East, Vodafone India said, “Vodafone has always believed in engaging with our valued customers by celebrating festivals with them in innovative ways. Raksha Bandhan represents the unique bond of love between sisters and brothers. With Vodafone ‘Rakhi-Ek Atoot Connection’ we invited our customers to share the festive spirit with us, even while giving them an special opportunity to record some of life’s most precious moments with their siblings and post this video on their facebook wall.”

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