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Volvo Cars builds experiential lounge at T3

By VJ Media Bureau | Vjmedia Works | March 24, 2014

A 925 sq. ft. of space at the Terminal 3 Domestic Departure, Indira Gandhi International Airport, Delhi houses the Volvo automobile lounge.

The new Volvo Retail Experience (VRE) lounge showcases the Volvo S80 car, a new model which brings to the plate a new concept of Pedestrian and Cyclist Detection with full auto brake proposing a technological breakthrough. The lounge oozes of a truly Scandinavian experience and compliments its Swedish origin .

Located at the entry of the departure terminal it is an ideal location for the lounge which talks of the pioneering concepts designed at Volvo Cars;'Cool on outside and warm inside'. The Volvo display at the lounge entrance is open to public but the entry into the lounge is only by invitation to Platinum and Gold card members .

Sudeep Narayan, Marketing & PR Director, Volvo Auto India says, "Terminal 3 IGI Airport is one of the largest aviation hubs in South Asia with a heavy influx of high profile fliers. Creating a Volvo lounge at such a strategic location is yet another step closer towards our existing and prospective customers. It gives them an experience of Volvo's brand philosophy'Designed Around You', up close and personal. Partnering with GMR for our Lounge is a perfect synergy of service wherein together we continuously work towards the comfort of our customers.”

"Also, with the new Volvo S80 we are taking our philosophy of'Designed Around You' a step further, for our esteemed customers with changes designed around their comfort and need. We have focused on quality and attention to detail in order to give S80 a major boost and sharpen its competitiveness. When it comes to safety we're always a step ahead and a lot safer. The City Safety has been advanced from 30km/h to 50km/h. This car is retailed through Volvo car dealerships across the country,” Narayan added.

T3 provides a platform to Volvo Auto India through the Volvo Cars Lounge to take a step forward in serving its customers better whereby they can take the leap of faith with the company. A new wave of technology floats with this lounge which boasts of engineering that is executed around human values. Enhanced customer experience is the prime purpose of the this lounge.
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