Woodland's brand'Woods' to open 50 exclusive outlets

By VJ Media Works Team | Vjmedia Works | February 05, 2013

The stores will be in a boutique format covering a space of 700 to 900 sq ft each.

Woodland, the global adventure gear brand, has planned to open separate retail outlets for its formal wear brand Woods which was launched to six to seven years ago. The sub-brand will have 50 exclusive retail outlets in two years.

The stores will be in a boutique format covering a space of 700 to 900 sq ft each . Furthermore, the brand is looking at high-end malls in metro cities for Woods' exclusive outlets. For each outlet, Woodland plans to invest Rs 1- 1.5 crore and in two years around Rs 50 crore will be spent on the store expansion. Woods has a range of products, including formal shoes, women's footwear, bags, accessories and apparels- party wear. With its presence in Hong Kong, the brand is also looking forward to enter the Chinese market.