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Yell launches flagship store in Chandigarh

By VJ Media Bureau | Vjmedia Works | August 08, 2013

The brand continues its expansion spree in the north with new stores at Chandigarh and Ludhiana.

Yell has launched a flagship store in Chandigarh which sports a contemporary retail identity. Spread across an area of 750 sq.cm, the store brings together a complete wardrobe solution for both men and women, varying from Nehru Jackets, waist coats to shirts and trousers for men along with an incredible collection of dresses especially crafted for women, mused on the look for everyday and formal events.
 
Speaking at the launch of the Chandigarh store, Vipul Goel, CEO, Yell said "We are pleased to announce the launch of our new store. Chandigarh market has a high potential and we intend to engage with our consumers at every level through the widespread geographic expansion. We have invested significantly in the market and hope to be welcomed in the fashion world with open arms.”
 
Before tapping Chandigarh, Yell had made its presence felt in upmarket areas of Delhi such as Khan Market, Defence Colony and GK. It also recently celebrated the launch of another store at Ludhiana.
 
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