Yuva by Neeru’s opens its 2nd footwear store in Hyderabad
By Satarupa Chakraborty | January 08, 2018
The footwear and accessories sub-brand from the women’s ethnic retailer Neeru’s, Yuva, has opened its second outlet in Hyderabad, which has been designed by Saran Associates. The brand plans to open 10 more stores by 2020.
Yuva, an extension of the brand Neerus, opens its second footwear store in Hyderabad housing a range of fusion footwear, fashion jewellery and other accessories. The store, spread across 1200 sq ft at Hyderabad’s Banjara Hills area, has been designed by Chennai-based Saran Associates and fixtures of the store have been supplied by Mumbai-based Rocky Steel.
Sandeep Ahuja, Director – Yuva by Neeru’s, said, “A couple of years back, we identified a gap in the footwear market. The trend was moving more towards fusion wear in the clothing industry. However, the footwear industry was yet to evolve and match it. Footwear is the most important part of any complete ensemble. So, we decided to launch our first store with a unique range of fusion footwear that compliments the fusion wear. For two years, we worked on improving our product & processes. Then we took our next step to open our second store in Banjara Hills. By 2020, we aim to open at least 10 stores,” says Sandeep Ahuja, Director – Yuva by Neeru’s.
