Both the products, brought in from Hong Kong, will help retailers and brands showcase images, brand logo etc without any visible screen. The products can be used for windows and in-store VM purposes.
Bangalore-based firm, Lex-ffect, dealing in digital signage has recently introduced Hologram and Transparent Screens for in-store VM purposes. The concept products have been brought from Hong Kong and the company is yet to market these. Hologram is one of the latest concept in retail visual merchandising, where particular images or brand logos can be showcased on air. “It is achieved through special computer programming on normal display screen. However, the screen is designed in a way that it’s not visible making the displayed image appear as if in the air,” a spokesperson from Lex-ffect added.
Adding to their digital display solutions portfolio, Lex-ffect also brought transparent screens that can be showcased in see-through frame.
