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POP display gets the auditory edge

Vjmedia Works | August 21, 2014

Innovaxis' Motion Activated Shelf Talker (MAST) senses the presence of a customer and plays a pre-recorded sound clip to inform the customer about the product on the shelf

Innovaxis Technology released its new product called MAST or Motion Activated Shelf Talker. The product is designed to add sound to POP and shelf displays. The shelf talker has a motion sensor, which senses the presence of a customer and plays a pre recorded sound clip, to inform the customer about the product on the shelf.

MAST uses premium quality PIR sensors to sense motion on the ground.  The sensors have a range of 2-5 meters. The MAST requires three AAA batteries which can give you 6,000 repetitions for a 10 second sound clip.  All sound clips can be re-recorded whereby ensuring reusability of the product. 

To deal with heavy footfalls MAST comes with an inbuilt adjustable timer. The timer can be adjusted between 20 to 45 seconds depending in on how many times the merchandiser wants his message repeated.  MAST also has a volume control switch to adjust the volume of the recording to match volume of the crowd present. 

The product weighs about 90 grams with batteries and has the dimensions of 90mm x 60mm x 25mm, which means it occupies very little space on the shelf. It also has a special shelf lock which means that no one can easily fiddle with the equipment.

While talking about the response from the industry to their innovative product, Rohit Vedi, Senior General Manager of the firm, said "Our product is easy to install and can be use for multiple campaigns.  Hence, the industry response has been very good. A number of big banners like HUL and Coco Cola have expressed an interest in our product. In the coming years you will see an increased use of this audio medium in malls and retail outlets.  MAST has given advertisers a new medium to showcase their creativity, we are sure that a lot of innovative applications of our product will be made. "

While audio medium has been used at retail outlets to promote product before and it has never been used in such a customised manner before. In the future, Innovaxis hopes to create a device that can also record the customer feedback instantly.  With greater functionality and more customization, there is no limit to the degree of innovation that will be witnessed with MAST.
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