Amante - On Wander Lust
May 30, 2017
Taking inspiration from travel, Amante launches its Wanderess window at all key stores across India. The window presents the eclectic range of merchandises from their SS17 collection using visuals of tropical destinations and props like vintage suitcases, hot air balloons etc.
The window has been executed at DLF Mall of India- Noida, VR Mall Bengaluru, Viviana Mall-Thane, Elante Mall- Chandigarh, Sahara Mall, One Awadh – Lucknow, WTP – Jaipur.
The window features a beautiful landscape with the mannequins styled in the key pieces from the SS17 collection. The hero of this display would be the red-hot air balloons that capture the true essence of a globetrotter.
Smita Murarka, Head of Marketing- amanté, said, “Travel is a big story this season and we can see influences of exotic locations and tropical destination translated into prints and designs on the garments. We have tried to translate the emotion revolving around the urge to travel, adding a dash of quirk.
