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AMPM unveils its first store in Bangalore

By Chanda Kumar | Vjmedia Works | September 04, 2017

The pret label by husband-wife designer duo Ankur Modi and Priyanka Modi plans to have a total of 16 stores across Indian by end of this year. Soon, the brand will open its second store in Bangalore at The Collonnade, The Leela Palace

"AMPM, the pret label by husband-wife designer duo Ankur Modi and Priyanka Modi, unveiled its first store in Bangalore at The Collection, UB City. Soon, the brand will open its second store in the city at The Collonnade, The Leela Palace. AM:PM is a luxury-prêt offering designed for elegant women, and quite popular among Bollywood celebs too. Designed tastefully by Project 810, the modest 350 sq ft store is the brand’s 13th store in the country, with plans to scale it upto 16 stores by end of this year. Speaking about the response so far to Retail4Growth at the launch, Anirudh Birla, Owner, AMPM Fashions said, “We soft launched the store a few days back and have received great response in the Bangalore market. UB City is a great location for our brand in the city. Our second store in Bangalore will open in The Leela Palace shortly. We are looking at expanding our presence across the country.” AM:PM has steadily and surely been building its brand across the major cities in India, retailing out of 12 exclusive brand outlets, multiple designer boutiques and online stores. The brand’s has its stores at New Delhi, Mumbai, Noida, Hyderabad, Kolkata, Chandigarh, Raipur and now in Bangalore.


On this special occasion AM:PM also showcased their new A/W 17 collection 'ELILI'which means beautiful in Tamil. This is an innately festive collection inspired by the incredible South India and it's exquisite heritage, temples, crafts and culture. Luxurious fabrics coupled with fluidic silhouettes, painstakingly handcrafted and detailed in unusual colours, AM:PM has distilled this region's vast legacy into this rich collection.

 

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