Arttdinox: Inside vs Outside
By VJ Media Works Team | November 15, 2017
Designed by FRDC, the new store of Arttdinox in Hyderabad is an extension and a merger of Inside vs Outside. With sprawling ground landscape and treescapes, the exterior moves inside and thus creating a sense of a 'Home' in its own sense.
Arttdinox is a design led home store providing kitchens, dinnerware, tableware and other home related lifestyle driven items for a modern home in India. The product range of Arttdinox speaks of Indian ethos and a contemporary design. Designed by FRDC, the new store of Arttdinox is an extension and a merger of Inside vs Outside. With sprawling ground landscape and treescapes, the exterior has been extended inside and thus creating a sense of a 'Home' in its own sense.
Created for the urban lifestyle, Arttdinox's store design takes through sensibilities of creating outside vs inside and creating a befitting home experience for customers and visitors.
Exterior landscape and trees reflect like store facade elements and have been treated with appropriate spatial elements. Seats created around trees and green expanse cover on ground, with steel sculptures around harmonise with what brand stands for - 'Good Urban Life'. The store entry is subtle through an extension verandah and thus reminds one of traditional architecture. High temperature is conditioned by transition zones- Open to Semi Open to Closed..as one takes a journey through the store. The green extension and verandah provide an extension of inside space for customers.
White and Neutral colours, Spot Lights, Natural floor and other accents played with furniture provide a pallete for the design.
Verandah vs Inside: feel of transition space
Natural subtle interiors
Interesting focus walls with design sensibilities
expansive spaces capturing home mood
Store Concept and Design: FRDC
Architectural Design: FRDC
FRDC Team : Vivek Bangde, Surbhi Gupta , Priyanka D, Ekta Sharma
Civil Contractor: Rambabu
Lighting: Beta LED, Deep Chand
Flooring: Stonelife, Dheeraj Jain
Signage: JSL Mumbai team
Others : Solid surfaces Durlax Brand