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Big Bazaar highlights home decor this festive season

By Nabamita Chatterjee | October 27, 2017

The displays aimed to communicate effectively among the consumers about the wide range of products they provide in their home category.  

In this festive season Big Bazaar geared up to enhance the shopping experience of their consumers.  Understand the joy in celebrating a huge variety of festivals in a culturally rich country like India, they believe in playing an active part in those celebrations with their motto ‘har tyohaar mein big bazaar’. “Creating a festive ambience within the store promotes the liveliness and excitement that comes with festivals. The wide range of product categories in our home section provides home solutions catering to every home need.  We went forward with a mix of innovative ideas to create engaging displays and installations at prime locations within the home section," shares Anuradha Singh, Chief-Design at Big Bazaar. 

The existing design, executed at Big bazaar Kukatpally in Hyderabad, is inspired from the form of flowers and rangolis, two auspicious elements included in every festive celebration. “The display ensures we showcase all products for the consumer’s home shopping and gifting needs. Big Bazaar is truly becoming a shopper’s companion by aligning with the welcoming tone of ‘Ghar Aaiye Na.’ We always aim to welcome customers and make them feel comfortable in our stores,” adds Anuradha.

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