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Britannia surprises shoppers with ‘Festival of Smile’ activation

By Chanda Kumar | November 25, 2017

The key feature of this shopper activation is a drone that moves through the store to capture smiling customers and where a lucky few got to walk away with their purchase absolutely free.

Leading biscuit maker of the country, Britannia launched a unique in-store activity ‘Festival of Smile’ at Star Bazaar in Bangalore to bring about smiles among shoppers. The key feature of this shopper activation is a drone that moves through the store to capture smiling customers and where a lucky few got to walk away with their purchase absolutely free. Where they paid the bill by just smiling. According to the brand, the objective of this activation is in tune with the Britannia Goodday philosophy of inspiring Indians to smile more. The brand has also incorporated extensive in-store branding activity with smiley balloons, arch gates, standees and more. 

Read more about this in-store activity in our upcoming issue of Point-Of-Purchase

 

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