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Central cuts its decennary cake

By Elke Moebius | July 16, 2014

Central celebrates its 10th anniversary with a flamboyant display of happiness and excitement through its store front in its window displays using communication, art and party fashion coordinates.


For window display, the background was crafted as an array of origami flowers, from red parchment recycled paper. The window floors as well are scattered with the red parchment flowers as an emphasis on the concept


The handcrafted flowers continue their trail in the in-store displays. Mannequin clusters are displayed with the number 10 sign like the one from the window display and tagged as “Celebrating 10 years”.


The lighting is kept dull on purpose to bring out the romance of the occasion. To complement the theme, an imagery of a young lady in red completes the backdrop. It insinuates the ‘glamourously beautiful’ image of central; specially to their women customers.

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