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fbb launches 'Pujo

By Nabamita Chatterjee | Vjmedia Works | August 28, 2017

The launch was hosted at fbb Big Bazaar store at Lake Mall in Kolkata.

fbb recently launched their special ‘Pujo’ collection for ladies, men and kids for the upcoming Durga Pooja. The new range was unveiled through a digital opening of the collection by bollywood actress Yami Gautam & fashion show. The launch was hosted at fbb Big Bazaar store at Lake Mall in Kolkata. Speaking about the launch Manish Agarwal, Zonal CEO Fbb & Big Bazaar-East, said, “Festivities means craving for new clothes for every occasion and ceremony, which is why our new collection for Pujo features fresh styles not only in ethnic clothes but also fusion and casual wear. We are delighted to have Yami Gautam unveil the collection for us and am sure the entire collection will be liked by everyone.” Pawan Sarda, Group Head-Digital, Future Group shares, “This is for the first time that we are having such a launch and going live digitally everywhere from this location with the Pujo Collection. We have a very strong connect with this city and the entire concept is to promote the collection through various digital platforms and get the right mix of footfall at the stores for the most cosmopolitan festival of our country which is Durga Puja.”

Raj Banerjee, Chief Marketing & Experience Design, fbb and Big Bazaar, shares, “To make this Pujo very special also this campaign is being complemented with a 360 degree approach, be it at the store level, digital promotions and a very touchy and nice TVC also has been prepared by Anirudhha Roy Chowdhury, the Director of the movie ‘Pink’. We expect a lot of footfalls in this upcoming festive season and hope the customers will enjoy every bit of shopping with us at all our stores.”

Keeping up with the attractive twining trend, stores in West Bengal, Assam, and Tripura will showcase an exclusive twining collection for an entire week which will be promoted through selfie contest on fbb social media handles. The new collection comprises of all clothing needs right from ethnic wear, to trendy fusion wear, to casual wear including women, men and kids.

The brand has 288 stores including 54 standalone stores spreads across all the metro cities, mini metros and also penetrates well in tier-II cities.

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