Feelin' hot on the beach

Life-size images of models by the beach take the position of the backdrop with the sparkling ocean and the California sunshine completing the picture . The Laguna beach with its lush sand and tropical palm trees draws an enticing picture for the onlooker. The scenery is chosen carefully to complement the campaign but the element of panache is represented by the models with their skin beaming in the sun and toused up hair suggesting fun and frolic on the sea.

The brand is primarily a denim retailer and focuses on its denim displays in the windows. Accessories are displayed in their subtleties to complete the display wardrobe and bring in the accent of glamour which the brand sports. The display system used advocates the nature of the denims. Ladders made using ropes and risers make for land