Globus: Spins for Spring
By Satarupa Chakraborty | April 25, 2018
Executed at Globus stores across 39 locations, the LFS chain brings the vibe of a holiday with the use of static and kinetic spin wheels, while rest of the window features minimum use of displayed merchandise with coherent colour palette. Executed by Ananta Infinity Solutions, the window uses lemon yellow as its principal colour.
Large format store chain Globus has recently executed a kinetic window at all their 39 stores to depict the holiday vibe of the season by using a lemon yellow spin wheels and coordinating set of merchandises. The simplistic window features just a few spin wheels, out of which only one spins to grab attention.
Talking in length with Retail4growth, Amit Shanklya, Chief – VM, Globus Stores, explained, “This is our key window for spring-summer. We decided to catch the holiday mood of the season by using spin wheels that denote any vacation destination. To depict the idea of the breezy vibe of vacationing, we let one of those wheels spin while others remain static. Rest of the window features minimum display items but with coherent colour shade, which is primarily lemon yellow. The displayed merchandises also meant to be suitable as holiday wardrobe.”
Execution : Ananta Infinity Solutions, Mumbai