Godrej - Refill for strong presence

Godrej came up with a life like unit for their Goodknight Advance, the mosquito repellent brand, by creating a life size unit of the cartridge. Designed by Brandmark, the unit can easily stock 80-100 units at one go on its three shelves. With a strong visual presence and high functional value, the unit attracted attention of the shoppers with its easy communication and strong visual appeal.
 The unit on the top replicates the cartridge while the bottom branding communicated the message "ACTIV+CARTRIDGE up to 60 nights.” The bottom branding also had a pricing belt which made the shoppers notice the unit even from afar. The unit was found in Spencer's Mumbai.