Grassroot opens its first flagship outlet in the capital

Designer Anita Dongre’s sustainable luxury brand Grassroot has recently opened its first flagship store in the capital at New Delhi’s latest luxury brands destination, The Chanakya. Spread across 1500 sq ft, the store design emotes the brand’s philosophy – revive, sustain & empower. The décor is accented by elements in rose gold, cork and sustainable sourced wood.

Every detail is special in this store, from custom-made racks that give a nod to the humble shuttle (used to handweave fabric) and dreamy wall panels of handwoven chanderi and handspun cotton that tell the journey of the brand. A unique feature in the new interiors is the ceiling that has reels running across with suspended installations of garments, allowing a three-dimensional view of the pieces. 

The woman behind the brand, designer Anita Dongre, said, “We are very excited to bring our flagship experience to this city through the beautiful space The Chanakya offers us.” The designer presented a capsule collection for Fall Winter, to mark the launch of the new store.