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Jockey to celebrate 141 years of legacy with a Pop-up Museum

By Chanda Kumar | Vjmedia Works | August 23, 2017

The pop-up museum is to celebrate the history of Jockey and relive its incredible journey by bringing alive key milestones.

Jockey, the world's popular innerwear brand, announces a unique pop-up museum to bring alive its legacy from the 25th to 27th of August at The Courtyard - Phoenix Marketcity, Bangalore. Founded in 1876, Jockey has a rich history as one of the apparel industry’s original pioneers and innovators. Whether it’s inventing the first-ever men’s brief in 1934, developing underwear for astronauts of NASA’s Apollo Mission in 1962, or setting benchmarks in the innerwear category with groundbreaking advertising, Jockey continues to define the industry.

The pop-up museum is to celebrate the history of Jockey and relive its incredible journey by bringing alive key milestones. This year also marks 70 years since Jockey stitched the brand name on the waist band of their innerwear. Jockey’s branding of the band was path-breaking and broke out into a global trend which is seen across brands even today.

Jockey International made its entry into India in 1995 through an exclusive license agreement with Page Industries Ltd as known today. The brand offers innerwear, outerwear, socks and towels for men, women, and kids. Jockey is available in more than 370 Exclusive Brand Outlets and distributed in over 50,000 multi-brand outlets across 1400 cities and towns in India.

Watch this space for details on the pop-up museum soon.

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