Lifestyle – FIFA frenzy in stores
By Satarupa Chakraborty | June 20, 2018
Landmark’s LFS identity Lifestyle created the FIFA fever in stores with elements like rotating fidget spinner installation along with various cohesive communications window, focal points, pillar treatments and merchandise display.
Lifestyle has recently created various VM touchpoints at selected stores, highlighting the FIFA kids collection, including window, focal points, pillar treatments and merchandise display. The key element in window display is a rotating fidget spinner with multiple footballs.
Akash Kumar, Deputy General Manager - VM, Lifestyle International, explained, “There is an apparent energy in the placement ad posture of the mannequins. We have followed the momentum inside the stores with focal and promotable highlights. At Lifestyle, we are aware of the global influences that touch the life of our customers whether it's fashion or sports. It's time for FIFA and we are ready to share the passion of our young sports enthusiasts. Further to the VM representations, Lifestyle has been very mindful to price the FIFA collection starting Rs 799 - such that quality product is available at the right price for our young fans.”
Execution: Nancy Advertizing (North), Pyramid (West), Tranz Mannequins (South)