Friday, March 29, 2024

Advertisement

Mahindra First Choice's eye catchy display attracts shoppers

June 01, 2016

The country's chosen brand for buying and selling cars innovates with SabCreations

Sab Creations, a leading POP display manufacturer recently crafted an attractive kiosk for Mahindra First Choice to attract more consumers in cluttered retail spaces. The initiative was to design a kiosk with a facility of a laptop where any consumer can log in to buy, sell or purchase cars. The idea was to promote the brand and make it more approachable to the masses. It gives a first-hand feel of the ease of car buying and selling in the most compact and smart way. The design has been kept smart and sleek to pull maximum attention of shoppers.

Use of mild steel and digital printing gives it the premium look that speaks for the brand and hosts a laptop which has the brands identity and showcases easy interactive steps to promote the business. The entire unit was laser cut & bent keeping in mind the design aspect and making it customer friendly. Almost a challenge keeping in mind the space available & clutter breaking for it to stand out, the major advantage was the brand colour which made it stand out across retail outlets.

The activation has so far been implemented across 35+ Big Bazaar stores across the country. The brand wants to take same forward to another 150 stores in near future. The whole concept is to make the exhaustive job of buying and selling cars as easy as a click.

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement