Pantaloon's smart signage's at Phoenix

IFECT Signage System Pvt. Ltd. recently executed the back-lit box signage branding activity for Pantaloons at the Phoenix High Street Mall in Mumbai. The aim of the brand was to create sleek, light in weight signage having longer life, good illumination with a system which facilitates frequent changing of posters. Through this project for Pantaloons IFECT introduced the system of IFECT-MMS, innovative Media mounting system where this IFECT-MMS could be installed given the right location and opportunity of application.

The size of the back-lit box signage is 18' Ht x 10' width, and it is sleek with a width of just 60 mm and backlit illumination having T-5 tubelight. The main material used is IFECT-MMS, media mounting system, which is the core of the product. Quick changing of creative's and in-built tensioning system are the differentiating features of this application.

Raju Parikh of IFECT Signage System Pvt. Ltd. says, "As per our product design we have well defined parameters for every component of IFECT-MMS, including its hardware accessories, illuminating component, etc. We understand the importance of illumination of light-box placed in a mall. The product should stand out amongst the surrounding environment. We did not face any problem as we were well equipped, except to follow the disciplinary rules of Phoenix authority, which were interesting to know about. Though IFECT-MMS offers lots of convenient features, the cost is almost at par with conventional products. We took almost 7 days to produce and in one night's time, major installation work was done, except electrification and lighting connections which took some more time. We completed on 25th March, early in the morning."