Tuesday, October 16, 2018

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Park Avenue: The individualistic look for millennials

By Satarupa Chakraborty | October 10, 2018

Park Avenue’s recent DIY window, executed at select stores in key markets, aims at connecting with the millennial shoppers by featuring the brand’s varied offerings to create individualistic looks.

Park Avenue,the menswear brand from Raymond Ltd, recently executed the DIY window to explain the customised fit and looks to be created from the brand’s merchandises. Aimed to appeal the millennial shoppers, the window features 3D pattern cut letters made in MDF (D, I and Y in rotational acrylic, which showcases different combinations of Park Avenue DIY products).

Explaining the window brief, Namrata Momaya, Head-VM, Park Avenue shared, “The brief of the window revolves around ‘Individualism’. Today's millennial generation is all about individuality and personal choice. Hence, we thought why not give them the ‘Ultimate Freedom’ to choose exactly what they want and no less than that.”

Execution - Dot Digital Pvt Ltd

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