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Pepe Jeans London opens its 219th store in Hyderabad

By Satarupa Chakraborty | March 15, 2018

Pepe Jeans London’s 219th store in India opens in Hyderabad spanning across 1350 sq ft. The store design boasts a vibrant feel along with housing fun props like lamps, trunks, spools etc.

Pepe Jeans London launches its 219th EBO in India at Hyderabad’s Habsiguda area. The store, spread across 1350 sq ft, follows the brand’s latest global store design concept. The fixtures of the store are supplied by Ensemble, Signext and Sherio, while lighting fixtures are provided by Ankur Lighting and signages by Shree Krishna Enterprise. In visual merchandising, Tranz Mannequins has supplied mannequins and VM props are done by Electrographics. 

Talking to Retail4growth, Tejaswini S Nigam and Chetan Thakur from the India design & VM team of Pepe Jeans London, explained further on the design of the store, “This new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion. The store boasts of well designed props, VM elements, innovative fixtures and various wall displays, on par with global standards. Separate wall units and display systems are dedicated for various collections VM props include lamps, trunks and spools to add to the vintage look of the store.” The store also unveils the brand’s association with young Bollywood actor Siddharth Malhotra and the campaign surrounding it.

Going forward, Pepe Jeans will be aligning all its future stores to its international format. Earlier this year, Pepe Jeans London shared their plan to 20-30 exclusive stores in India by end of this year. The brand will soon enter Indonesian market with 4 stores.

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