Soulflower connects with shoppers through Pop-up Labs at the store

Soulflower, the popular brand in natural aromas and personal care products has created an ingenious process for customers to create their own aromas at the retail level. For this, Soulflower has created 365 variations in aromas that broadly cover all the possible notes decipherable to the human nose. As a unique shopper marketing engagement drive, the Soulflower pop‐up labs will be kept mobile across different Shoppers Stop stores which so far has been launched in the city of Mumbai.

“Smell, like taste or the other senses is unique to each individual and an aroma can be created to best suit their personality. It is with this thought that we have tried to devise a method that comes

as close to making personalization possible, as could be. We welcome everyone to visit our kiosk at

Shoppers Stop and take away with them their Signature Aroma,” says Amit Sarda, Managing Director, Soulflower.

Soulflower has developed a Blending Pyramid chart which broadly outlines the three notes associated with the sense of smell. Each note signifies the way humans identify with it, the Base note being the underlying notes, the Middle note comprise of the scents that are evolving and the Top notes constitute smells that give us the first impression of the scent.

“The way the sense of smell works and the way we realize it can be explained with a Blending Pyramid. We have assembled an assortment of all the natural oils that broadly fall into the three notes charted on the pyramid. Simultaneously, over the last decade or so we have analysed and traced the trend of individuals belonging to a particular star sign opting for their most preferred aromas. Combining the interpretation of this data with the visitor’s choice of concoction, we have tried to come as close to their most preferred and suited aroma, as one could. We are positive that our customers will love this and will be happy to find out what their real favourite aroma is,” concludes Sarda.