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Tang - Making an orange splash

By Dipanjan Mukherjee | April 06, 2013

The innovative planter-style unit acts as a refreshing visual treat for the shoppers in the scorching heat of the summer.

Leading powdered beverage, Tang, recently installed an interesting display at Spencer Mumbai, where shoppers found a life size unit of planter with green plant in middle of retail space. The unit has four shelves where each shelf highlights a different flavour. The innovative display unit is shaped at 360 degree which can be accessible from all the sides and also stock more than 70 units at one time. 
 Rightly timed with the scorching summer in April, the brand's communication of'New Tang with added new Fruit,' in the the planter-style unit grabs the attention of the consumers inside the store. Created by Sab Creations Pvt Ltd, the unit is made up of MDF, artificial tree with fruits, digital print and duco paint which was used to create the splash effect on the floor. According to the brand, the huge size of the unit has been one of the big challenges when it came to transporting the Tang unit across the cities. These units were deployed in Spencer, Reliance and Tesco chains across India. Tang has received great response through this unit, as the design has been repeated from last year due to its popular demand  by the brand. Sab Creations Pvt ltd says that the response has been excellent and all the retailers welcomed the unit with a warm welcome.
 
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