The Collective: In the Spotlight
December 08, 2015
To establish The Collective as'the one' destination for luxury clothing in India, Liganova took inspiration from the'spotlights'. The window installation was done for 7 stores across India in New Delhi, Gurgaon, Chandigarh, Pune, Bangalore, Chennai and Kolkota.
The beauty of this project is that the windows switched seamlessly by modifying the existing props in the setup.The first story promoted the luxury denims in the store and the second one fell into place to promote luxury shirts.
The concept moved around the idea of being under the spotlight. How the consumer stands out from the crowd when wearing luxury clothing purchased from The Collective.
Abstract geometric display stands were made with metal for the shirt window. It complimented the mirror finished geometric pattern on the salmon pink spotlights.
A pop colour palette for the spotlights made the usual blue denims appear li
