Van Heusen packs a punch with Mi6
By Satarupa Chakraborty | August 01, 2018
Executed at all 198 stores across India, Van Heusen promotes the latest action flick Mi6 with their latest window. The window promotes the brand’s Move Labs collection, the line of merchandises, which is in lie with the costumes used in the movie.
Being the official promotion partner of the sequel of famous movie title Mission Impossible, Mi6, Van Heusen included the movie poster in their latest window along with smart and minimal display of merchandises. The window promotes VH’s Move Labs collection, which is a range of suits and blazers – much like the costumes used in the movie. The window and in-store VM have been launched in all 198 stores of Van Heusen across India.
Diptendu Sekhar Saha, Head Visual Merchandiser, Aditya Birla Fashion & Retail (ABFRL), explained, “Since MI6 is a high action paced movie and the actors are doing action sequences wearing Suits and Blazers, the movie blends seamlessly with our “Move Labs collection” which is also engineered for free-flowing movement. We have used action mannequins in the window all across our top doors.”
Executions:
Brand Connexions (South India)
Megha Digital (North India)
Trisha Digital (West India)
Comart (East India)
