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Viviana Mall's eco-friendly drive for Ganesh Chaturthi

By Nabamita Chatterjee | Vjmedia Works | August 30, 2016

This year the mall is moving a step ahead and showing devotees of Ganesha how they can be a part of the environment protection initiative.

To spread awareness and promote environment friendly Ganesha festival; Viviana Mall, one of the leading retail destination in Mumbai Metropolitan Region has arranged a workshop for all Ganesha devotees to visit and make eco friendly Ganesha idols with their own hands.

The mall has put forth the initiative to encourage use of eco friendly idols this Ganesha festival. The response on August 27 and 28, 2016 was tremendous and many visitors including kids and senior citizens participated in the eco friendly Ganesha making workshop. Last year too, the mall had created a huge Ganesha idol made of recycled papers. This year, the mall is moving a step ahead and showing devotees of Ganesha how they can be a part of the environment protection initiative.
 
On the occasion of Ganesh Chaturthi, the mall shall do sthapna of all idols that are made by customers and worship all of them together. Rima Pradhan, Head of Marketing, Viviana Mall said, "Every year we undertake an initiative to worship eco friendly Ganesha idol at our mall. To take the initiative a level above, we have decided to show our customers how they themselves can make eco friendly Ganesha idols. The idea is to spread the message across that making eco friendly Ganesha idol is not a difficult task.”

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