VM&RD Retail Design Awards 2016 : Nike
By VJ Media Works Team | November 09, 2016
Leisure, Personal & Fashion Accessories – Specialty Store; Project: Nike; Merit : Nike India Pvt Ltd
To keep pace with evolving need of the customers, Nike’s Brigade Road Bangalore’s 7300 sq ft outlet doesn’t only focus on serving innovative range of products but also aims to deliver an outstanding consumer experience.
A façade enhanced the character of its tricky concrete structure which was further accentuated with a video wall. Wood slats (inspired by bleachers) used strategically for enhancing design aesthetics on the exterior and highlighting appropriate spaces in the interior, make a strong statement that compliments Nike’s unique visual merchandising ethos. The use of warmer, richer and more sport authentic materials: gym bleachers, stadium lights, ceramic wall tiles from gymnasiums, locker rooms and raw brick backdrops create a strong connect between sport and Nike’s consumer.