VM&RD Retail Design Awards 2018 : Coats Experience Center by Madura Coats

The design strategy of the 650 sq ft Coats Experience Center in Tamil Nadu is focused on the need for Coats to keep in step with the times in terms of delivering experience and engagement at this key B2B Service brand touch point. The fruition of this need was in creating an experience center at their old factory for their potential dealers and retailers. The store design was imagined with a two-level objective. The first was to celebrate the culture, architecture and art in the region through store architecture, forms and patterns. The second, to deliver consultative information across categories through demonstrative touch and feel display supported with messaging and meaningful digital display.

The store design palette in terms of forms and materials are modern and minimalistic infused with the cultural elements. A combination of stylized metal forms with wooden fillings form the environment shell. Soft elements from the products developed by coats, like spools and threads, are used to add style embellishments in the environment. Actual materials manufactured by the brand are presented in stylized installations to draw attention and present possibilities. Brand speak statements are presented with emotive statements across different categories. Digital intervention playing curated content in strategically placed screens adds dynamic storytelling to the experience center.

Shopbuild main contractor : Delta

Lighting : Gardler

Fixtures : Space Design Furniture & Fixture Pvt Ltd