VM&RD Retail Design Awards 2018 : Lexus Showroom
By VJ Media Works Team | April 13, 2018
Transportation – Specialty Store; Project : Lexus Showroom; Merit : DS2 Architecture
Lexus showroom, spread across 4000 sq ft in Bangalore, was created to tuen out to be the very embodiment of the brand. The external façade has a bold frame, expressing the new spindle making an iconic asymmetric feature. Chrome accents outlining the frame, accentuate the profile with similar automobile material palette.
An ‘L’ shape element doubles up as a functional entity (which houses majority of the services behind and provides maximum volume) and a luxury statement and continues from the exterior elevation while uniting the exterior and interior in one language and engulfs the showroom area as the main interior feature. Backlit plexiglass draw inspiration from the provincial-age jaali pattern as a strong historic element.
The Baffle ceiling is designed as a progressive linear track with structured lines protruding along lighting elements. Merchandising units are inspired by the alloy wheel base. The negative space between the alloy trim has been recessed to form a niche for merchandise display .The wheel base in fore ground act as a 3D elements adding a sporty value to the interior.
Lighting : Gardler
Music / AV : Mark Levinson
Flooring : Quotone
Shopbuild Main Contractor : DS2 Build
