VM&RD Retail Design Awards 2018 : Motocult Retail Identity

Motocult store, spread over 1200 sq ft,  was an experience store infused with wall art, custom fixtures and hand crafted props that every motorcycle enthusiast would resonate with. Conceptualised around a strong Indian connect, the highlight was to adapt all kinds of materials mix and their upcycled/ recycled forms. Right from the fixtures to furniture to props, the store has been put together using upcycled materials. Reclaimed wood was used for furniture while vintage metal pipes were used for fixtures and old scrap tanks and helmets as props which were further enhanced with authentic brand illustrations. The store is an example of bringing the best of Indian Craftsmanship fused with global vintage look.

Shopbuild main contractor : Reflection retails Pvt Ltd