VM&RD Retail Design Awards 2018 : Outhouse

The outhouse store, spread across 547 sq ft in Mumbai, is divided into four quadrants with a column in the centre. A cement punned façade with white ash frames and wicker shutters welcome you into this serene space. The bottom two quadrants of the store showcase maximum of the jewellery display, with the cash counter being tucked in on the top right quadrant. The cash counter also sits behind sliding folder wicker panels and doubles up as a bar during events. A small private enclosure in the top left quadrant serves as the Couture Room for private one-on-one interactions.

The store is characterized with multiple kinds of shelving and storage systems- from tall display cabinets to low height vitrines with accents of brass. The white cabinetry creates the perfect contrast sitting on top of a salmon floor. Additionally, consoles at the front and rear end of the space are made with terrazzo tops. These shelving and storage units are broken by brass framed mirrors and wall and floor lamps. The vanity and projector showcasing brand’s reel draws special attention to the space. To conclude, these minimalistic elements and humble finishes come together beautifully to create a bold style statement.

General Contractor :Rubycon India

Paints : Asian paints

Floor : Bharat Tiles & Floorings Pvt Ltd