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VM&RD Retail Design Awards 2018 : Townhall

By VJ Media Works Team | April 13, 2018

Restaurants, Cafes, Pubs and Food Courts; Project : Townhall; Merit : DCA Architects

The Townhall brand originated with its namesake Khan Market, a high-end retail destination located in the heart of Delhi. The new Townhall, spread across 3620 sq ft, on the other hand, is located around a central plaza in the midst of several other restaurants in a highly commercialized modern-day Gurugram. As a result, the idea was to reinforce the legacy of the brand within this contemporary locale—crafting a unique identity while carrying tradition forward.

The site brought in several challenges: odd-shape, angular entry, and multiple oddly-placed columns. In response, the design of the façade and the glazing was exploited to optimize natural light, and to generate a small outdoor seating space. An attempt was made to re-create a large, emblematic, central, indoor, public space with smaller ancillary spaces around it to provide it with the archetypal character of Townhall. An octagonal plan was devised to optimize the layout and to facilitate the spatial allocation: it visually divides the space and practically enables functionality in the limited space available. The nooks and corners crafted as a result are connected to the whole, ensuring that every space gets privacy while being part of the main zone. Lighting design focuses on people, the conversations, and the overall experience. While day-lighting is maximized through the windows, all the tables are well-lit amidst an overall darker space.

Lighting : Vizion Lighting

 

 

 

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