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When everyday is Friday

By Elke Moebius | May 24, 2014

Allen Solly as a brand proliferates on colourful extravaganza. For the summer of 2014, their colours burgeon in Chino fits. With the theme revolving on the different fits in colourful Chinos, all customer touch points sell this concept.


A stag- the Allen Solly mascot; manifests as panels to display the coloured chinos. The display itself gives information on the variety in the fits and the matching shoes complete the ensemble.


The in-store display as well bears the theme tagline ‘Chinos now in Friday fits’ and carries forward the theme encountered at the window. With chinos presented at the display station, the fit-chart gives all the information which suit your likes.

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